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Resume

Professional Summary

I know I am not your typical VCU Brandcenter student or USC Film School graduate, and that my portfolio will not show in the same way.

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What I can promise is this: you won’t find a stronger work ethic, nor a thicker skin for critique. You will see from my short stories that I understand how to craft a voice and develop characters — two skills that can be easily translated into writing scripts for a brand. Through my college’s satire newspaper, I have developed my leadership, teamwork, and communication skills, as well as honed the sense of humor I try to include in much of my work. The satire podcast I created reflects my ability to direct storytelling moments, and showcases my willingness to play with new technology. Finally, my time at FCB Chicago has given me 3 valuable years to study the ins and outs of the advertising industry, and learn new styles of writing from some truly talented people.

 

I hope that these qualities highlight me as unique and useful to your team, and that my love of using words to craft stories is reason enough for you to give me a chance. If you do, I won’t let you regret it.

Work Experience

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FCB Chicago, Copywriter

Fall 2022 - Present

Associate Copywriter September 2022 — June 2024  •  Copywriter June 2024 – present

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  • Concepted and wrote TV scripts, radio spots, promotional emails, direct mail ads, and online video scripts for Cox Communications and Terminix clients

  • Assisted with the casting, production, and editing process for video and radio ads. This included reviewing rough cuts with 456 Studios, compiling feedback for animation houses, and overseeing a TV shoot in Vancouver.

  • Gained experience presenting work, both to my colleagues at FCB and to our clients at Cox and Terminix

  • Helped with the production and editing process for video and radio advertisements with 456 Studios

  • Learned how to quickly adopt new brand voices and found success with briefs for other FCB clients, including TV scripts for Tarsus Pharamaceuticals, activations for Fresh Step, and taglines and brand platforms for Coca-Cola

  • Mentored other summer interns who were starting their own journeys into advertising

  • Participated in agency classes to learn more about the advertising industry—and took advantage of FCB's tuition assistance program to enroll in Second City classes and improve my writing skills in a new setting

  • Wrote, directed, and helped edit our "Town Hall" sketches: short comedic videos that FCB produces for its end-of-year party

  • Contributed to back-to-back championships in FCB's intramural beach volleyball league — my proudest accomplishment 

Summer 2022

FCB Chicago, Internship: Copywriter
  • Wrote and revise TV scripts for Anthem Blue Cross Blue Shield, and brainstormed ideas for Anthem's AEP spot, including a concept for a direct-response TV spot that the client selected for production

  • Concepted and wrote social copy and out-of-home signage for Marisol Restaurant & Bar, and created the idea behind the campaign that was ultimately presented to the client

  • Pitched ideas internally and summarized concepts into short write-ups for presentation decks

  • Observed focus groups and contributed to audio recording sessions for testing videos

Fall 2019 - Spring 2022

The Doily Allergen, Chief Editor, Staff Writer, Instagram Manager

  • Concepted, wrote, and edited satirical articles for University of Iowa’s online satire paper

  • Promoted to Editor in Chief in Fall 2020, which also entailed running weekly meetings, managing the publishing schedule, and reviewing new applications

  • ​Wrote and published Instagram posts and captions promoting new articles

  • Organized, co-wrote, edited, directed, sound-mixed, and acted in a podcast series called “The Doily-er Allergen,” which features expanded reports of old and new articles

Summer 2021

Misfit Agency, Internship: Copywriter

  • Composed headlines and body copy, including writing for magazines, billboards, and Instagram, by working with creative directors and copywriters

  • Brainstormed ideas for a tourism campaign for Morro Bay as a potential client

Summer 2019

Mering Advertising, Internship: Copywriter

  • Worked alongside other copywriters and art directors to concept ad campaigns, including a tourism campaign for San Ramon, California that was selected by the client

  • Pitched concepts to the in-house account and media teams

  • Served as a PA (production assistant) at a content shoot for a Visit California tourism campaign -“Johnny Mosely’s Wildest Dreams”

  • Wrote Twitter content for VSP Vision Care’s “2020 Is The Year Of The Eyeball” campaign

Summer 2018

Greenhaus Agency, Internship: Copywriter

  • Composed promotional emails, blog posts and print ads for Front Porch Communities, Kukui’ula Luxury Vacation Rentals, and Altis 55+ New Home Community

Education

2018-2022

University of Iowa: College of Liberal Arts and Science

  • Attended University of Iowa on Presidential scholarship and graduated with highest distinction and a 4.01 GPA

  • Graduated with degrees in English-creative writing and journalism-mass communications, with honors in the English-creative writing major and University honors

2014-2018

Westview High School

  • Graduated top 10% of senior class on Honor Roll with a 4.0 unweighted GPA

Accomplishments & Awards

  • Selected for a summer writing workshop with the Iowa Writers’ Workshop MFA program

  • Included on Dean’s list for eight semesters at University of Iowa, as well as the President’s list for six semesters

  • Wrote a short play that was selected and produced in a ten-minute play festival held by the University of Iowa theater department

  • Published poetry, fiction, and nonfiction in Inklit and Horizons literary magazines

  • Spent three years as a staff writer on award-winning newspaper at Westview high school (2015-2018), The Nexus, as well as one year as editor of the opinions section (2017-2018)

Skills

 Leadership    Fiction & Non-Fiction Writing    Editorial  Direction    Podcast Production    Audio Editing    Print Ads

 TV/OLV Ads    Sketch Comedy Writing    Radio Ads 

 Digital Ads    Screenwriting  Playwriting  Video Editing   Adobe Photoshop & Premiere    Basic HTML & CSS  

Get in Contact

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© 2022 by Kyle Petrie.

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