March 2025 Assignment: In spring of 2025, Terminix asked us for an eye-catching activation that would make people—specifically homeowners—see termites as a threat and motivate them to schedule free termite inspections. This activation would take place in the U.S. south, where the hot, humid climate means termites are at their most active. Approach: Watching termites eat their way through a home in real time would be an alarming visualization of how destructive termites ca
