"Bite Sized Cities" - Terminix

March 2025

Assignment: In spring of 2025, Terminix asked us for an eye-catching activation that would make people—specifically homeowners—see termites as a threat and motivate them to schedule free termite inspections. This activation would take place in the U.S. south, where the hot, humid climate means termites are at their most active.

Approach: Watching termites eat their way through a home in real time would be an alarming visualization of how destructive termites can be. But watching termites overrun a whole city? Now that's truly horrifying, and an effective way to make homeowners afraid of termites.

Reaction: Terminix loved the idea. Although they selected a different idea for production, our clients have said they want to execute this at a more national event, even suggesting the Super Bowl as an option.