"Souvenir" - Terminix

January 2024

Assignment: Work within Terminix’s new brand platform (“When pests show up, so do we”) to create a :15 TV spot about reactive bed bug treatments.

Approach: While researching bed bugs, I learned people most often bring them home while travelling. And what’s the first thing you want to do when you come home from a long trip? Collapse onto your bed.

These two insights combined into the perfect nightmare-scenario, and director Dave Laden helped both the fear and the light-hearted tone shine.

Using footage from the original video shoot, I also created a :10 OLV version built for TikTok and Instagram.