Writing Samples

November 2024 - January 2025 Assignment: Create a full video suite to promote Cox Mobile’s nationwide coverage using Cox Mobile’s mascot (and FCB Chicago’s favorite animated sheep) Annie. Approach: In the past, most spots featuring Annie take place in a single location. But when it comes to highlighting Cox Mobile’s nationwide network, you can’t do much better than taking Annie across the entire nation. Our production budget wouldn’t allow for an actual cross-country shoot, s

January 2024 Assignment: Work within Terminix’s new brand platform (“When pests show up, so do we”) to create a :15 TV spot about reactive bed bug treatments. Approach: While researching bed bugs, I learned people most often bring them home while travelling. And what’s the first thing you want to do when you come home from a long trip? Collapse onto your bed. These two insights combined into the perfect nightmare-scenario, and director Dave Laden helped both the fear and the

December 2023 — Present Assignment: In late 2023, Cox approached us with a challenging ask. They knew the next year would feature several projects with extremely short timelines, and wanted to build a graphics-forward campaign that could turn around an entire OLV suite in just two weeks. On top of this, these spots needed to be modular—in other words, Cox wanted to be able to reuse pieces of these ads in future spots. Approach: Even with these limitations, our team wanted to

July 2019 Assignment: Rewrite :15 second videos for a series called “Mammoth Cures for Common Maladies.” The series was designed to put a positive spin on life’s everyday annoyances. Approach: I found as many parallels as I could between life’s most mundane and tedious activities, like laundry and traffic, and juxtaposed that with the surreal beauty of Mammoth Lakes. The goal was to show what, for example, the morning commute looks like when you're on vacation.