Modular Campaign - Cox Internet & Cox Business

December 2023 — Present

In late 2023, Cox asked us for a graphics-forward campaign that could turn around an entire video suite in just two weeks. We built the original design around a bento box style and continually refreshed it to make sure each ad felt fresh.

Below is our most recent design, released in 2026. We’ve evolved past the bento box style into something sleeker and more dynamic.

https://video.wixstatic.com/video/d4b0a2_99dd554491eb40eda3a7865d2c344341/1080p/mp4/file.mp4

:30 TV spot — "Perfect Fit"

https://video.wixstatic.com/video/d4b0a2_058c24b99a744405a9effe3fd8959a76/1080p/mp4/file.mp4

:10 OLV cutdown

Complex offer language. Mandatory RTB lines. Direct-response supers. The modular spots don’t always have room for my most creative thinking.

However, they showcase the experience I have evolving a campaign over multiple years, writing scripts on a short timeline, and working with animators.