Writing Samples

January 2024 Most bed bug infestations happen after someone accidentally brings them home from a trip. And what’s the first thing you want to do when you come home from traveling? Collapse onto your bed. Luckily, Terminix reacts fast to keep them out of your bed and your head.

July 2019 San Ramon is surrounded by popular California tourism destinations, but the town itself is just a little bit… nothing. But when we embrace the idea of “nothing” and reshape it into a positive, something relatively boring becomes memorable and unique.

April 2026 When it comes to keeping pests away from their home, a generic treatment doesn't always do the trick. People want to know their pest control company is ready to deal with their city's pests. So, Terminix's digital out-of-home work should be tailored to whichever city it appears in. New York, NY New York, NY Los Angeles, CA Los Angeles, CA Dallas, TX Dallas, TX Generic California (Anaheim, Oakland, Long Beach) Generic California (Anaheim, Oakland, Long Beach) San Fr

November 2024 - January 2025 Most Cox Mobile spots feature their spokes-sheep, Annie, in a single location. But when it comes to highlighting their nationwide network, you can’t do much better than taking Annie across the entire nation. :30 "Sidecar" TV spot :10 "Road Trip" TikTok OLV

February 2026 Anyone who’s experienced music education knows the feeling of falling in love with music. For Save The Music’s year-end donation drive, we put former music students right back in that emotion and invite them to give that feeling to the next generation. We went back and forth between two concepts for our Young Lions submission, and picked the more emotionally evocative idea above. Our colleagues who play music said it resonated with them more. But our close-secon

January 2026 Cox fiber-powered Internet gives you everything you want for $30/month. Who would love this offer more than someone who expects to get everything they want?

March 2024 People love their homes. For different reasons, pests also love their homes. Good thing Terminix is there to keep your home off the market for pests.

December 2025 No pest ruins your home quite like termites. I put together some spec headlines to reflect this and emphasize how Terminix keeps them out before they ever show up.

September 2025 Anyone who has used their mobile hotspot as their sole source of internet knows: the more bandwidth you use, the less reliable it becomes. Your hotspot hates to let you down. Give the poor guy a break and treat your home to Cox Internet. Before you ask, yes. The casting process for the karaoke singer remains one of the highlights of my career.

August 2025 Much like how cats use litterboxes, lions and tigers use the bathroom in the same parts of their zoo enclosures. What better way to stress-test Fresh Step’s heavy-duty scented litter than giving it to the biggest cats around? Of hundreds of ideas submitted at FCB, “Big Cat Cleanup” was selected by the Fresh Step account's executive creative directors. After two rounds of polishing the idea, the Fresh Step creative team came up with some new ideas that overtook our

December 2023 — Present In late 2023, Cox asked us for a graphics-forward campaign that could turn around an entire video suite in just two weeks. We built the original design around a bento box style and continually refreshed it to make sure each ad felt fresh. Below is our most recent design, released in 2026. We’ve evolved past the bento box style into something sleeker and more dynamic. :30 TV spot — "Perfect Fit" :10 OLV cutdown Complex offer language. Mandatory RTB line

June 2019 Mammoth Lakes lets you escape into a world of adventure, but they still deal with the same mundanity and tedium we all do. For them, mundanity just looks a little different.