Writing Samples

January 2024 Assignment: Work within Terminix’s new brand platform (“When pests show up, so do we”) to create a :15 TV spot about reactive bed bug treatments. Approach: While researching bed bugs, I learned people most often bring them home while travelling. And what’s the first thing you want to do when you come home from a long trip? Collapse onto your bed. These two insights combined into the perfect nightmare-scenario, and director Dave Laden helped both the fear and the

August 2022 Assignment: Re-introduce Marisol to Chicago for their soft re-opening, raise awareness of the restaurant, and drive reservations. Marisol is located on the ground-floor of Chicago's Museum of Contemporary Art (MCA), which links the two in public perception and means very few people come to Marisol for the restaurant, but rather out of convenience while at the MCA. Approach: My initial idea was to create a friendly rivalry between MCA and Marisol on social media

July 2019 Assignment: Concept a new campaign for Discover San Ramon, a quiet town in the middle of Northern California. The town itself offers several relaxing activities — good food, good wine, and natural beauty abound. San Ramon is also within a 2-hour drive of several other destinations, from Sacramento and San Francisco to Point Reyes and Big Sur. But as a destination, it lacks the wow factor of its not-so-close neighbors. Approach: I wanted to embrace San Ramon’s relati

November 2024 - January 2025 Assignment: Create a full video suite to promote Cox Mobile’s nationwide coverage using Cox Mobile’s mascot (and FCB Chicago’s favorite animated sheep) Annie. Approach: In the past, most spots featuring Annie take place in a single location. But when it comes to highlighting Cox Mobile’s nationwide network, you can’t do much better than taking Annie across the entire nation. Our production budget wouldn’t allow for an actual cross-country shoot, s

March 2025 Assignment: In spring of 2025, Terminix asked us for an eye-catching activation that would make people—specifically homeowners—see termites as a threat and motivate them to schedule free termite inspections. This activation would take place in the U.S. south, where the hot, humid climate means termites are at their most active.   Approach: Watching termites eat their way through a home in real time would be an alarming visualization of how destructive termites ca

March 2024 Assignment: Create a :30 online radio ad to accompany Terminix’s 2024 TV and OLV campaign , which was built around the tagline “When pests show up, so do we.” For the radio spots, Terminix wanted something to call more attention to their preventative treatments. Approach: People love their homes. For very different reasons, pests also love their homes. I decided to play up this dichotomy with a parody real estate ad — using a cheesy, over-the-top realtor tone to s

November 2025 Assignment: Tarsus offers a product called Xdemvy to treat Demodex  blepharitis (DB) —a condition that irritates the eyelids and makes them itchy, crusty, and red. Since Xdemvy is the only DB treatment on the market, Tarsus asked for an unbranded TV spot to drive people with DB to ask their eye doctors about treatment options. Approach: DB is far more common than people realize; one in twelve people show signs. But since people think it's rare, nobody wants to

Approach: No assignment from our clients here — just a few headlines I felt were worth putting into out-of-home layouts to spread awareness of Terminix and their termite treatments. I looked for unique ways to illustrate termite damage, drawing some parallels to woodcarving art or home remodels that would stand out from other pest control ads. Once I was happy with the headlines, I used AI to create some matching art work.

September 2025 Assignment: A surprising number of people use their mobile hotspot as their sole source of internet at home. In late summer 2025, Cox Internet had its eye on converting these “mobile-only” users into internet customers. Part of this campaign involved a radio ad, which is always an opportunity to push a typical message in a more creative direction. Approach: Mobile hotspots usually can handle internet usage from one person. But the more bandwidth you use, the

April 2023 Assignment: Apple’s New Product Introduction (NPI) poses a huge opportunity for mobile companies, which offer big savings on the new iPhone models to bring in new customers. In its first year as a mobile company, Cox Mobile asked us for a repeatable TV campaign they could use for NPI season, featuring their sheep mascot “Annie.” Approach: My partner and I caught a trend in other NPI spots: most mobile companies brought in celebrities to announce their deals on th

August 2025 Assignment: Fresh Step asked our agency to create an attention-grabbing activation to announce the launch of their heavy-duty scented litter. Approach : I did some research and found that much like how cats use litterboxes, lions and tigers tend to use the bathroom in the same parts of the zoo enclosures. What better way to stress test cat litter than to give it to the biggest cats around? Reaction: Of hundreds of ideas submitted by all the creative teams at FCB,

December 2023 — Present Assignment: In late 2023, Cox approached us with a challenging ask. They knew the next year would feature several projects with extremely short timelines, and wanted to build a graphics-forward campaign that could turn around an entire OLV suite in just two weeks. On top of this, these spots needed to be modular—in other words, Cox wanted to be able to reuse pieces of these ads in future spots. Approach: Even with these limitations, our team wanted to

June 2019 Assignment: Rewrite :15 second videos for a series called “Mammoth Cures for Common Maladies.” The series was designed to put a positive spin on life’s everyday annoyances. Approach: I found as many parallels as I could between life’s most mundane and tedious activities, like laundry and traffic, and juxtaposed that with the surreal beauty of Mammoth Lakes. The goal was to show what, for example, the morning commute looks like when you're on vacation.

July 2021 Assignment: Write Instagram posts promoting the new features of the Sacramento International Airport. This included everything from their dining and drinking options to their iconic rabbit statue. The brand had already established an irreverent and witty tone, which had to be factored into the approach. Approach: I sought to infuse each post with the mildly sarcastic tone of SMF’s brand while still sincerely celebrating the ways in which their airport stands apart a