"Pest Properties" - Terminix
- kylerpet
- 7 days ago
- 1 min read
March 2024
Assignment:
Create a :30 online radio ad to accompany Terminix’s 2024 TV and OLV campaign, which was built around the tagline “When pests show up, so do we.” For the radio spots, Terminix wanted something to call more attention to their preventative treatments.
Approach:
People love their homes. For very different reasons, pests also love their homes. I decided to play up this dichotomy with a parody real estate ad — using a cheesy, over-the-top realtor tone to sell all the features of a house that pests would enjoy.
After hearing the first script ("Bird Bath"), Terminix paid us to write two additional “Pest Properties” spots that ran throughout 2024.
Nom Nom :30
Bird Bath :30
Chefs Kitchen :30