Writing Samples

September 2025 Assignment: A surprising number of people use their mobile hotspot as their sole source of internet at home. In late summer 2025, Cox Internet had its eye on converting these “mobile-only” users into internet customers. Part of this campaign involved a radio ad, which is always an opportunity to push a typical message in a more creative direction. Approach: Mobile hotspots usually can handle internet usage from one person. But the more bandwidth you use, the

March 2024 Assignment: Create a :30 online radio ad to accompany Terminix’s 2024 TV and OLV campaign , which was built around the tagline “When pests show up, so do we.” For the radio spots, Terminix wanted something to call more attention to their preventative treatments. Approach: People love their homes. For very different reasons, pests also love their homes. I decided to play up this dichotomy with a parody real estate ad — using a cheesy, over-the-top realtor tone to s

January 2024 Assignment: Work within Terminix’s new brand platform (“When pests show up, so do we”) to create a :15 TV spot about reactive bed bug treatments. Approach: While researching bed bugs, I learned people most often bring them home while travelling. And what’s the first thing you want to do when you come home from a long trip? Collapse onto your bed. These two insights combined into the perfect nightmare-scenario, and director Dave Laden helped both the fear and the

July 2021 Assignment: Write Instagram posts promoting the new features of the Sacramento International Airport. This included everything from their dining and drinking options to their iconic rabbit statue. The brand had already established an irreverent and witty tone, which had to be factored into the approach. Approach: I sought to infuse each post with the mildly sarcastic tone of SMF’s brand while still sincerely celebrating the ways in which their airport stands apart a