Sacramento International Airport Social Media

July 2021

Assignment:

Write Instagram posts promoting the new features of the Sacramento International Airport. This included everything from their dining and drinking options to their iconic rabbit statue. The brand had already established an irreverent and witty tone, which had to be factored into the approach.

Approach:

I sought to infuse each post with the mildly sarcastic tone of SMF’s brand while still sincerely celebrating the ways in which their airport stands apart as a destination. I decided to sandwich the airport’s benefits in between two punchier lines — specifically a first line to draw a reader in, and a last line to emphasize the tone.