Termite Spec Headlines - Terminix

Approach: No assignment from our clients here — just a few headlines I felt were worth putting into out-of-home layouts to spread awareness of Terminix and their termite treatments.

I looked for unique ways to illustrate termite damage, drawing some parallels to woodcarving art or home remodels that would stand out from other pest control ads. Once I was happy with the headlines, I used AI to create some matching art work.