Writing Samples

July 2019 San Ramon is surrounded by popular California tourism destinations, but the town itself is just a little bit… nothing. But if we embrace the idea of “nothing” and reshape it into a positive, something relatively boring becomes memorable and unique. The clients were initially hesitant, only to realize a few days later that they couldn’t stop thinking about the campaign. It was selected for production, but the campaign was canceled in 2020 after the pandemic made tour

April 2026 When it comes to keeping pests away from their home, a generic treatment doesn't always do the trick. People want to know their pest control company is ready to deal with their city's pests. So, Terminix's digital out-of-home work should be tailored to whichever city it appears in. New York, NY Los Angeles, CA Los Angeles, CA Dallas, TX Dallas, TX Generic California (Anaheim, Oakland, Long Beach) Generic California (Anaheim, Oakland, Long Beach) San Francisco, CA P

February 2026 Anyone who’s experienced music education knows the feeling of falling in love with music. For Save The Music’s year-end donation drive, we put former music students right back in that emotion and invite them to give that feeling to the next generation. We went back and forth between two concepts for our Young Lions submission, and picked the more emotionally evocative idea above. Our colleagues who play music said it resonated with them more. But our close-secon

December 2025 No pest ruins your home quite like termites. I put together some spec headlines to reflect this and emphasize how Terminix keeps them out before they ever show up.