Writing Samples

July 2019 Assignment: Concept a new campaign for Discover San Ramon, a quiet town in the middle of Northern California. The town itself offers several relaxing activities — good food, good wine, and natural beauty abound. San Ramon is also within a 2-hour drive of several other destinations, from Sacramento and San Francisco to Point Reyes and Big Sur. But as a destination, it lacks the wow factor of its not-so-close neighbors. Approach: I wanted to embrace San Ramon’s relati

Approach: No assignment from our clients here — just a few headlines I felt were worth putting into out-of-home layouts to spread awareness of Terminix and their termite treatments. I looked for unique ways to illustrate termite damage, drawing some parallels to woodcarving art or home remodels that would stand out from other pest control ads. Once I was happy with the headlines, I used AI to create some matching art work.