Writing Samples

March 2024 Assignment: Create a :30 online radio ad to accompany Terminix’s 2024 TV and OLV campaign , which was built around the tagline “When pests show up, so do we.” For the radio spots, Terminix wanted something to call more attention to their preventative treatments. Approach: People love their homes. For very different reasons, pests also love their homes. I decided to play up this dichotomy with a parody real estate ad — using a cheesy, over-the-top realtor tone to s

September 2025 Assignment: A surprising number of people use their mobile hotspot as their sole source of internet at home. In late summer 2025, Cox Internet had its eye on converting these “mobile-only” users into internet customers. Part of this campaign involved a radio ad, which is always an opportunity to push a typical message in a more creative direction. Approach: Mobile hotspots usually can handle internet usage from one person. But the more bandwidth you use, the