"Sidecar" - Cox Mobile
- kylerpet
- Dec 26, 2025
- 1 min read
November 2024 - January 2025
Assignment:
Create a full video suite to promote Cox Mobile’s nationwide coverage using Cox Mobile’s mascot (and FCB Chicago’s favorite animated sheep) Annie.
Approach:
In the past, most spots featuring Annie take place in a single location. But when it comes to highlighting Cox Mobile’s nationwide network, you can’t do much better than taking Annie across the entire nation. Our production budget wouldn’t allow for an actual cross-country shoot, so my partner and I used regional foods as a way to denote the American south, southwest, and northeast.
After a four-day shoot in Vancouver with director Rami Hachache, our animation partners at Framestore put their skills to work— turning the lush greenery of Vancouver into the arid plains of Arizona, and building a remote barbecue joint out of a riverfront seafood restaurant.
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